Top SEO On Page Techniques Do Not Miss

Webmaster Guidelines

Following these guidelines will help Google find, index, and rank your site. Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the "Quality Guidelines," which outline some of the illicit practices that may lead to a site being removed entirely from the Google index or otherwise impacted by an algorithmic or manual spam action. If a site has been affected by a spam action, it may no longer show up in results on Google.com or on any of Google's partner sites.

When your site is ready:

·         Submit it to Google at http://www.google.com/addurl.html.

·         Submit a Sitemap using Google Webmaster Tools. Google uses your Sitemap to learn about the structure of your site and to increase our coverage of your webpages.

·         Make sure all the sites that should know about your pages are aware your site is online.

Design and content guidelines

·  Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.

·  Offer a site map to your users with links that point to the important parts of your site. If the site map has an extremely large number of links, you may want to break the site map into multiple pages.

·  Keep the links on a given page to a reasonable number.

·  Create a useful, information-rich site, and write pages that clearly and accurately describe your content.

·  Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.

·  Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images. If you must use images for textual content, consider using the "ALT" attribute to include a few words of descriptive text.

·  Make sure that your <title> elements and ALT attributes are descriptive and accurate.

·  Check for broken links and correct HTML.

·  If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.

·  Review our recommended best practices for images and video.

Technical guidelines

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• Use a text browser such as Lynx to examine your site, because most search engine spiders see your site much as Lynx would. If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing all of your site in a text browser, then search engine spiders may have trouble crawling your site.

• Allow search bots to crawl your sites without session IDs or arguments that track their path through the site. These techniques are useful for tracking individual user behavior, but the access pattern of bots is entirely different. Using these techniques may result in incomplete indexing of your site, as bots may not be able to eliminate URLs that look different but actually point to the same page.

• Make sure your web server supports the If-Modified-Since HTTP header. This feature allows your web server to tell Google whether your content has changed since we last crawled your site. Supporting this feature saves you bandwidth and overhead.

• Make use of the robots.txt file on your web server. This file tells crawlers which directories can or cannot be crawled. Make sure it's current for your site so that you don't accidentally block the Googlebot crawler. Visit http://www.robotstxt.org/faq.html to learn how to instruct robots when they visit your site. You can test your robots.txt file to make sure you're using it correctly with the robots.txt analysis tool available in Google Webmaster Tools.

• Make reasonable efforts to ensure that advertisements do not affect search engine rankings. For example, Google's AdSense ads and DoubleClick links are blocked from being crawled by a robots.txt file.

• If your company buys a content management system, make sure that the system creates pages and links that search engines can crawl.

• Use robots.txt to prevent crawling of search results pages or other auto-generated pages that don't add much value for users coming from search engines.

• Test your site to make sure that it appears correctly in different browsers.

• Monitor your site's performance and optimize load times. Google's goal is to provide users with the most relevant results and a great user experience. Fast sites increase user satisfaction and improve the overall quality of the web (especially for those users with slow Internet connections), and we hope that as webmasters improve their sites, the overall speed of the web will improve.

Google strongly recommends that all webmasters regularly monitor site performance using Page Speed, YSlow, WebPagetest, or other tools. For more information, tools, and resources, see Let's Make The Web Faster. In addition, the Site Performance tool in Webmaster Tools shows the speed of your website as experienced by users around the world.

Quality guidelines

These quality guidelines cover the most common forms of deceptive or manipulative behavior, but Google may respond negatively to other misleading practices not listed here (e.g. tricking users by registering misspellings of well-known websites). It's not safe to assume that just because a specific deceptive technique isn't included on this page, Google approves of it. Webmasters who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit.

If you believe that another site is abusing Google's quality guidelines, please report that site at https://www.google.com/webmasters/tools/spamreport. Google prefers developing scalable and automated solutions to problems, so we attempt to minimize hand-to-hand spam fighting. The spam reports we receive are used to create scalable algorithms that recognize and block future spam attempts.

Quality guidelines - basic principles

• Make pages primarily for users, not for search engines. Don't deceive your users or present different content to search engines than you display to users, which is commonly referred to as "cloaking."

• Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?"

• Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web, as your own ranking may be affected adversely by those links.

• Don't use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as WebPosition Gold™ that send automatic or programmatic queries to Google.

Quality guidelines - specific guidelines

• Avoid hidden text or hidden links.

• Don't use cloaking or sneaky redirects.

• Don't send automated queries to Google.

• Don't load pages with irrelevant keywords.

• Don't create multiple pages, subdomains, or domains with substantially duplicate content.

• Don't create pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware.

• Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content.

• If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.

If you determine that your site doesn't meet these guidelines, you can modify your site so that it does and then submit your site for reconsideration.

Keywords in URL. This important aspect has a positive impact on the search engines at the site. However, keywords should not be held at the address only. These keywords should be repeated in the text of the website.

Keywords in headings. This is another crucial factor for SEO. Using keywords and keywords and phrases in H1 - H3 headings are recommended by all major search engines. But beyond the positions should also have keywords in the text of a Web page.

Keywords beginning of the webpage. These keywords are proposed to be less important, by comparing the keywords in headings and titles. However, this does not mean that the keyword is placed after the text of a web page. It 's never enough to do it at first.

Keywords Tag. Search engines can not recognize the written text written on the site images. But they certainly take into account the keywords specified in the descriptions ofTag. Then simply use images to increase the keyword density of a webpage.

Keywords in meta tags. They have very little positive effect on the search engines for a website. Key words included in the meta-data is unable to Google, but Yahoo and Bing take these keywords.

Volume of reference sites. A rule is very simple indeed. The use of more online references to your website - the best. So the task of the online entrepreneur is to get inbound links to a site of many online communications.

Quality of referrals. The algorithms of the search engines take into account the text of incoming links and excellent references. The increased quality of an appellate court is online - the largest value of inbound links to search engines.

Links to websites related themes. Incoming links to your site from topic-related online resources can serve as a good indicator of quality. Make sure that search engines value this relationship very much!

Links from Edu & Gov websites. As is known, only one of the special organizations to register domain names such extensions. Therefore, the incoming links from sites of value to search engines, comparing the incoming links. Biz,. Net,. E. Info Com sites. But it is very difficult to get inbound links from these online resources.

The number of inbound links. Other incoming links to your site is - the better! But you should pay special attention to the text of incoming links and quality of reference sites. Sometimes 10 inbound links from theme related to high-quality online resource provides a better effect than 1000 incoming links to Web sites selected at random.

The text surrounding incoming links. The items surrounding your inbound links is very important for the site on search engines. This text helps search engines to reach a conclusion on the importance of a site back-links. Also, some search engine robots to scan the text to distinguish between natural inbound links have bought them. It should be noted that 2-3 words before and after the incoming links is proposed to be the most important for search engines.

The age of incoming links. The inbound link is more - the better! In addition, the search engines for the treatment of suspects to a rapid increase in inbound links to a website. This factor may indicate either the purchase of bonds or spam.

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